Troll is still in its infancy, but it aims to become a successful brand. The owner is an extremely passionate person and we had to find a unique way of representing his love for timepieces. The main purpose of this project was to come up with a clever, aesthetic way of branding.
Working together with the client, I took a minimalist approach to create a clean, clear, and recognizable logo design, that became a unique mark for a brand. The adjustment that complements the logo mark and we decided to go with a colourful way, and a subtle light grey as a secondary one.
Even though we started with a vague pursuit of identity, communication and some nice ideas eventually took me and my client to a fantastic final result. I can't expressed how happy I was doing this project and I am looking forward to seeing the great content that Troll will produce.