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Nirma

Rebranding - Nirma Detergent

Rebranding
Social Media & Web
2018

Genesis

Nirma is one of the few names - which is instantly recognized as a true Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of princess, i.e. the consumer.

chapter — 1

sto

ry.

Nirma, the proverbial ‘Rags to Riches’ saga of Dr. Karsanbhai Patel, is a classic example of the success of Indian entrepreneurship in the face of stiff competition. Starting as a one-man operation in 1969, today, it has about 18,000+ employee-base and annual turnover is more than 7,000 Crores INR.

chapter — 2

Logo.

A strong logo is the beginning of your company’s branding and conveys your business’s vision.
A logo is that it gives your business an identity, makes your brand stickier, provides a foundation for your future branding efforts…and more! In the case of Nirma Detergent i think in different aspects like todays trending and fascinating logos, in my mind i collect different words which relates to this brand, like bubbles, purity, rainbow colors, new beautiful faerie(nirma)...and the one catchy
Tag Line : MAA KE HAATH JAISE SAFAI AB NIRMA SE AYE !!

chapter — 3

cre

ative.

With an assignment to create a social media creatives, we focused on good images, which reinforces the firm’s professionalism. The creatives had to follow a clean, simple visual style, but we still wanted to add something special that would personify the brand in a unique way.